Media Center - CellarPass Announces Integration Partnership with Wine Software by Microworks

CellarPass Announces Integration Partnership with Wine Software by Microworks

Partnership Allows Wineries to Book Club Members Faster, Apply Automated Discounts & Promote Exclusive Club-only Wine Tasting Experiences

July 13, 2020

San Francisco, CA

CellarPass, the leading wine industry booking and marketing platform, has announced that Wine Software by Microworks as become their latest Level 1 integrated partner, allowing mutual customers to exchange data, safely and securely to provide a better guest booking experience.

“Wineries and breweries using Microworks as their point of sale and wine club data warehouse will absolutely love what the CellarPass-Microworks integration offers”, says Jonathan Elliman, co-founder and Chief Technology Officer of CellarPass. “Not only are existing customers recognized while booking their online reservation through the CellarPass platform, but the winery can setup automated discounts to be applied based on rules setup in the CellarPass admin panel”, continues Elliman.

With the launch of CellarPass’ new platform in January, the system’s new architecture was designed to allow faster and more efficient exchanges of data between 3rd party CRM systems like Microworks. With customer data synchronization, customers using both CellarPass and Microworks will greatly reduce account duplication and data entry errors while booking reservations. The end-product is a cleaner and more accurate definition of customer data and order history. Above automated discounts, exclusive experiences can be setup to club members, providing another level of benefits of being an active wine club member.

We are excited to be partnering with CellarPass. Our combined expertise and deep roots in the wine industry allow us to offer best-in-class solutions, says Scott Meloney, CEO of Microworks. “This partnership benefits our mutual clients by complementing our Wine Software DtC suite with a reservation’s solution. Our new integration with the CellarPass platform is both seamless and elegant and we believe the efficiency of the winery will be greatly increased and their customers will enjoy a seamless experience booking their reservations online” continues Meloney.

Existing CellarPass business subscribers can add the Microworks Level 1 integration to take advantage of the new service. For more information, contact CellarPass at 855-423-4448.

CellarPass + Microworks Integration Details

  • Brand-new system architecture delivers blazing access speed to important information.
  • Customers be searched and seamless pulled from Microworks into CellarPass during booking.
  • Customers in Microworks are instantly recognized while booking reservations online.
  • Automated member benefits are applied in real-time during reservation process.
  • Club member-only experiences can be marketed, creating a new member benefit.

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About CellarPass 

Celebrating 11 years, CellarPass is the leading real-time guest management platform designed for tasting rooms that offers visitors an easy way to buy tickets and book reservations, online or through a mobile-friendly website. Headquartered in San Francisco, with local offices in Paso Robles, Seattle and Napa Valley, CellarPass offers enterprise-level guest management platform for the alcohol industry that allows the leading wineries, breweries and distilleries a tool that enhances the visitor experience while building long-lasting relationships.

For more information about CellarPass, visit Follow CellarPass on Facebook at, on Instagram at and on Twitter at to get fresh updates.

Media Contacts:

Sarah Elliman
50 California Street
Suite 1500
San Francisco, CA 94111
(855) 423-4448

About Microworks

Wine Software by Microworks is a recognized leader in winery direct-to-consumer sales management software and has been servicing the wine business since 1994. With a focus on Tasting Rooms, Wine Clubs, Marketing and Ecommerce, Wine Software provides top quality software service backed by excellent customer support. For more information about Wine Software by Microworks, visit us online at

Wine Software by Microworks
841 Latour Court
Suite C
Napa, CA 94558
Scott Meloney, CEO
(707) 224-9620


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Sarah Elliman

(855) 423-4448 ext 304